Infographic: Nike and Samsung lead World Cup of video shares

Football content from brands not affiliated with the World Cup have driven more than half of online video shares as the tournament approaches.

Nike: leads the World Cup sharing chart
Nike: leads the World Cup sharing chart

The data, colated by Unruly, reveals Nike, Samsung and Castrol led the competition with a combined 3.2 million shares.

Coca-Cola, the first affiliated brand to appear in the listing, accounted for 2.5 times fewer shares than Castrol, that sits in third place.

Heading into the competition, Nike is the undisputed champion with almost 1.3 million shares.

The lion's share of Nike's social success comes from the video below, starring Christiano Ronaldo, Neymar Jr. and Wayne Rooney.

Fifa, organiser of the World Cup, is in tenth place having managed to drive only 47,245 shares.

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More