Infographic: Third of brands 'do not know' where their display ads show

A third of UK advertisers have no insight into where their display advertising appears online, with £2.4bn being spent by brands on digital ads that could end up anywhere, including pornographic, illegal or abusive sites.

Infographic: study reveals many brands lack knowledge about where their online ads appear
Infographic: study reveals many brands lack knowledge about where their online ads appear

According to research from Project Sunblock, 38% of advertisers have no insight into where their content is appearing online, while 62% of senior marketers have no way of gaining access to real-time analytics on their online marketing work.

As a result, the study claims, £2.4bn is being spent each year on buying display advertising that could appear anywhere on the internet. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).