Ingall to launch start-up with Havas backing

Jon Ingall, the former managing director of Evans Hunt Scott who resigned in June, is starting a new agency, in which he will be joined by Steve Stretton, Limbo’s creative director, and Stuart Archibald, the director of below-the-line operations at BMP DDB.

Jon Ingall, the former managing director of Evans Hunt Scott who

resigned in June, is starting a new agency, in which he will be joined

by Steve Stretton, Limbo’s creative director, and Stuart Archibald, the

director of below-the-line operations at BMP DDB.



The outfit, to be called Archibald Ingall Stretton, has backing from the

Havas Group, which holds a minority stake. It will open its doors on 1

October.



The agency’s exact positioning is being kept under wraps until the

launch, but the partners have said that it will not be a standard direct

marketing operation, despite the combined experience they have in the

field. Ingall explained: ’If you look over the last five to ten years,

everything has changed - the market, media, consumer and client needs -

but we are not convinced that the agencies have changed.’



Havas’s below-the-line operations in the UK are channelled through Evans

Hunt Scott, but AIS will work independently of that agency. Ingall

continued: ’We were determined not to be an add-on bit of an ad agency.

With Havas, we have total freedom and independence, and will be able to

pitch against, and hold conflicting clients with, other agencies in the

group.’



It is expected that AIS will open its doors with a number of clients,

though none have yet been named. ’Even though this is something we have

all wanted to do for a long time, the downside of starting up an agency

with three people from different companies is that you have three times

the number of exclusion clauses,’ Ingall said.



The trio have a long history together. Ingall and Stretton first worked

together in 1983 and spent a spell together at EHS from 1987. Archibald

joined the pair at EHS and is credited for bringing the Tesco Clubcard

business to the agency.



One additional staff member has been confirmed: Matt Morley-Brown, who

comes from Saatchi & Saatchi in New Zealand, is to be Stretton’s

copywriter.



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