Ingram opens Hong Kong hub operation

Chris Ingram's strategic consultancy is taking its first steps into the Asian market by establishing a presence in Hong Kong.

The CIA founder is buying The Brand Company, which will become a hub office alongside Ingram's London and New York operations.

The Brand Company is being rechristened The Ingram Brand Company and its partners, Peter Wilken and James Stuart, will become its managing partners, responsible for the Greater China region.

The intention is to have two more offices in China in the next two years.

Ingram, who set up his consultancy in September 2003, said: "With three offices in three continents, you could say our momentum has been pretty good. Hong Kong is very much a stepping stone into Greater China."

The Brand Company, which was set up three years ago, has a client list including SmarTone-Vodafone, Shangri-La Hotels and the Hong Kong Trade Development Council.

Stuart has extensive client-side experience while Wilken is a former managing director of BBDO Asia-Pacific. Part of their deal, which comes after almost a year of negotiations, will be in the form of an earn-out over the next three years.

Ingram said: "James and Peter have a range of experience and between us we have complementary skills."

Ingram acquired the New York marketing consultancy Consumer Dynamics seven months ago. It will be rebranded Ingram by the end of the year.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).