Initiative appoints Cody Hogarth to head of entertainment post

Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment.

Cody Hogarth: head of entertainment, Initiative
Cody Hogarth: head of entertainment, Initiative

Hogarth will take a central role on the Tesco account, leading content creation and media partnerships. He will also work across Initiative’s entire client portfolio.

Hogarth joins from Ogilvy UK where he led the entertainment division for three years working on client business including Ford, Unilever, BP, Coke, Expedia and Nestlé.

Hogarth said: "Moving from a creative agency to a media agency makes total sense now that huge opportunities are opening up for strategists and planners to suggest creative, content-based solutions."

Prior to joining Ogilvy, Hogarth worked at Endemol UK, where, as the head of commercial partnerships he set up New State, Endemol’s bespoke branded content division.

Since leaving Endemol, he has worked directly for Tesco setting up and running broadcast projects, and additionally advising on event and digital projects.

Angela Porter, the head of brand advertising at Tesco, said: "We’re really excited about Cody’s new role at Initiative.

"Apart from being a major resource for the team there, he’ll have creative and strategic oversight across all our integrated content and media partnerships."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published