Initiative Media has scooped the pan-European and Middle East media
planning and buying account for Calvin Klein Inc, the fashion and
eye-wear company which is part of the Calvin Klein empire.
The business, which is worth about dollars 30 million around Europe, was
previously handled by Zenith Media. Zenith picked up the account almost
two years ago when the client decided to centralise the business into a
single media agency network.
Initiative already handles the media planning and buying around Europe
for the separately owned Calvin Klein Cosmetics, having scooped the
centralised account at the end of last year in a two-way shootout
against CIA Medianetwork.
The cosmetics division is owned and marketed by Unilever, another
Initiative client, while the fashion operation is owned by Calvin Klein
Inc, a US-based company. However, Calvin Klein Inc is understood to be
interested in exploiting synergies between the two operations across
The fashion brands include ck Calvin Klein, the Calvin Klein Collection
and ck Calvin Klein Jeans.