Initiative hires strategist Grainger

Initiative UK has hired David Grainger, the head of strategy at Optimedia, to take the same role at the Interpublic agency, replacing Tony Regan.

Grainger: replaces Regan
Grainger: replaces Regan

Grainger will work across all clients including Tesco and Amazon. He will report to the managing director, Anna Watkins, and help to develop the agency’s "Barefoot Running" positioning.

Grainger spent 14 years at ZenithOptimedia, rising from the position of senior research executive.

Watkins said: "David’s experience, client focus and first-class strategic capabilities will add a tremendous amount."

Regan stepped down from Initiative in November last year. Since then, the chief executive, Alex Altman, has also left the agency as part of a pan-regional restructure.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published