Robert Ditchum, the founder of the youth satellite channel Rapture,
is returning to the media agency world as the commercial director of
Ditchum, who left Initiative in 1994 to work in the television
production business alongside Adam Stanhope, will help to develop the
broadcast, sponsorship, digital and UK media research services of
Rapture, which was launched in 1997, closed down last October after it
failed to hold its head above water in the downturn. Ditchum founded the
station with Stanhope and was the commercial director.
Before launching Rapture, Ditchum was the European broadcast director of
Initiative. Prior to this he worked at Leo Burnett and Still Price Court
Twivy d'Souza. He will join Initiative later this month.
Ditchum's appointment completes a management reorganisation that has
seen Roy Jeans appointed the managing director of the Unilever business
in the UK, Gary Birtles promoted to the director of UK (excluding
Unilever) and Tim Allnut made the first planning director.
Jerry Hill, the group chief executive of Initiative, said: "I am
delighted that Robert is joining the management line-up, his unique
combination of skills will add greatly to the output of the agency."