Initiative promotes Ireland MD to global role

Initiative has appointed Chris Rayner, the managing director of its Ireland office, to the newly created role of director of global accounts.

Chris Rayner: appointed to the new role of role of director of global accounts
Chris Rayner: appointed to the new role of role of director of global accounts

Rayner will be responsible for establishing key client relations and providing leadership and strategy in the rollout of multi-country development plans.

He will report to Mauricio Sabogal, worldwide managing director of Initiative.

It is not clear who will replace Rayner as managing director of Ireland, a role he has occupied since 2005.

Before joining Initiative Ireland eight years ago, Rayner was chief executive at DDB's digital division Tribal DDB, which he launched and rolled out internationally.

Sabogal said: "Chris has played an integral role in the development of Initiative's communications strategies and world class planning tools over the last eight years at Initiative Ireland."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More