Initiative Media is to boost its staff numbers by almost a quarter
after winning the PSA Peugeot-Citroen media pitch this week. The media
shop is preparing to move to larger offices in Victoria, soon to be
vacated by Ammirati Puris Lintas.
Initiative scooped the pounds 90 million business on Monday after a
five-way pitch (Campaign, 25 April). The appointment of a press buying
director is a priority for Initiative.
The incumbent, Mediapolis, has said that it has no plans for any
redundancies and has already begun an aggressive new-business drive. Its
chief executive, Bob Offen, said: ’We’ve already been invited to two
separate media pitches so far this week.’
Full story, page 4.