Innocent calls off ad pitch... yet again

LONDON - Innocent has scrapped the third pitch for its £4 million advertising brief in 15 months and is bringing the business in-house.

Innocent...pitch scrapped again
Innocent...pitch scrapped again

Fallon, 4Creative, Rainey Kelly Campbell Roalfe/Y&R and The Brooklyn Brothers were shortlisted to pitch for the business.

All four had attended meetings with the client and presented concepts.

However, agencies were told this week that Innocent had decided not to pursue any of the routes and would develop its own ideas in-house.

A spokeswoman for Innocent defended the move, stating that all agencies entered the process "clear about the terms of engagement".

"As an entrepreneurial business, we didn't feel it necessary to be tied to one party.

"We talked to a range of people. In the end it was our in-house team that developed the work we preferred," she said.

Innocent first reviewed in June 2007, but opted to stay with incumbent, Lowe.

It later restarted agency talks before moving the business in-house.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published