Innocent Drinks, Albion

The 'Squirrels playing Banjos' viral campaign, created by Albion Communications, for Innocent Fruit Smoothie's cleverly uses real squirrels playing superimposed banjos on stage. A pigeon wanders across half way through to add to the comic effect. Created for Innocent Fruit Smoothie's summer party 'Fruitstock' on August 7th and 8th in Regents Park, the ad has already made the top 5 on the Lycos Viral chart.