Innovation Grand Prix goes to campaign to melt guns for good

A Swedish campaign to melt guns for good causes has taken home the Grand Prix for Innovation at Cannes Lions this year.

The Innovation category’s top prize went to Akestamholst, Stockholm and Great Works, Stockholm in a joint entry for "The Humanium metal initiative" on behalf of IM Swedish Development Partner.

The campaign promotes Humanium metal as a new commodity, recycled from weapon destruction programmes and made available for commercial production. It won a D&AD yellow Pencil earlier this year in the Creativity for Good and Product Design categories. 

KBS Albion was the most successful UK agency in Cannes’ Innovation category this year, after winning a silver Lion for Ada Health Clinic’s "I’m Ada, I can help". Ada is a personal health service app designed by doctors and computer scientists.

And What3Words, the location reference system start-up company that won the Innovation Grand Prix in 2015, has a won a bronze Lion this year for "The world addressed".

Among the US companies, Google won gold for "Tilt brush", the 3D painting tool, as well as bronze for "Earth VR", the next iteration of its Google Earth interactive map. 

Meanwhile, MRM and McCann New York won silver for the US Postal Service’s "Your voice is your stamp", while Apple won bronze for "Liam", a robot that deconstructs used iPhones so the materials can be recycled. 

2017 Cannes Lions winners (UK agencies/companies)

Healthcare Lions (UK winners)

PR Lions (UK winners)