Inside... Absolute Radio

The radio network's focus on delivering great music is matched only by its dedication to digital, according to Simon Kilby.

When I joined Absolute Radio a year ago, I thought I was joining the most dynamic, forward-thinking radio group there was. Now I know I was right.

Absolute is leading the industry as a digital innovator as we push radio forward into a smart, connected and logged-on age. Our dedication to digital is unrivalled in the radio space.

Our goal is simple: to be with our listeners throughout the day, whether they are in a car or on mobile or tablet devices, listening to podcasts on iTunes or using the industry’s Radioplayer interface, or simply plugged into a social network.

We aim to use all our digital platforms to know more about our audience than any other broadcaster and, in turn, derive a greater value from them while providing our commercial partners with intimate scale.

Our unique InStream product allows our commercial partners to target audio advertising and branded content campaigns for the first time in UK radio.

Our content is focused around music, comedy and football and we have a network offering – Absolute Radio, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock. We’re into good music from the past, we love current music and, most importantly, we love real music.

We wake our audience up with a good laugh seven days a week with our Faces For Radio. Christian O’Connell steers weekday breakfasts with a fun-filled show around the failings of the modern man.

Geoff Lloyd and Annabel Port ensure that our Hometime Show makes up for a bad day at work with entertainment that asks questions such as: "Have you ever loved kebabs enough to have a donor machine installed in your home?"

The Sony award-winner Frank Skinner takes the helm on Saturday mornings. The afternoons offer Rock ’n’ Roll Football and exclusive live Premier League commentary along with Ian Wright’s post-game show full of opinions, guests and football chat.

Simon Kilby is the commercial director at Absolute Radio

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