Inside Three's Bed 'N' Binge retreat

Three Mobile created a pop-up resort to celebrate the launch of their 'Go Binge' phone tariff, which allows customers to stream with their 4G connection without affecting their monthly data allowance.

Three partnered with Samsung to host the "Bed 'N' Binge Retreat" at Osterley Park, a site devoted entirely to binge-watching. The 15 cabins were inspired by popular Netflix shows in which guests were able to relax and stream as much TV as they wanted. On arrival they were handed a Samsung Galaxy S8 or S8+ on which to view the content, with hands-free docking stations located around the site and in the cabins.

Lianne Norry, director of brand and comms at Three said: "Bingeing content is now part of our culture and our everyday life. If we’re not bingeing, we’re talking about it with friends and colleagues and checking out what series is next to come.

"We know our customers want to binge everywhere, from the bedroom to the bathroom – and whilst they’re on the move – and that’s why we’ve launched the Bed ‘N’ Binge Retreat for people to indulge in a good old bingeing session in relaxing surroundings."

Aside from Netlfix and Samsung, Three launched the campaign with TVPlayer, Deezer and SoundCloud, which are all services offered to the Go Binge customers.