The people on this page are the biggest hitters you'll find gracing la Croisette this June. Our humble apologies to deities we've left out (maybe you should thank us for preserving your privacy).
But if you, as a mere mortal, don't get past the doorman at the Hotel du Cap, at least you can say you had a natter with our Kings and Queens of Cannes. (Once you've met them, tick 'em off in the boxes provided.)
Ron Berger, chief executive of Euro RSCG Worldwide. Have a chat with the chairman of the American Association of Ad Agencies.
Andy Berlin, chairman of Red Cell and astute creative entrepreneur. Has his name above numerous good doors. Said to be richer than Sir Martin Sorrell.
Pablo Del Campo, founder of Del Campo Nazca Saatchi & Saatchi. A big reason why Latin American advertising's going through a purple patch.
Luis Casadevall, executive creative director of Publicis Casadevall Pedreno PRG. One of Spain's most respected creatives.
Lee Clow, chairman of TBWA\Chiat\ Day. The softly spoken author of Apple's ads can be found in his faded Levi's holding court on the Carlton Terrace of an evening.
Jean-Charles Decaux, co-chairman of JCDecaux. The outdoor guru who keeps it in the family.
Howard Draft, chairman and chief executive of Draft Worldwide. The below-the-line don will be presiding over the direct jury this year.
Jean-Marie Dru, president and chief executive of TBWA\Worldwide, who can't resist the allure of an ad festival held on his home soil.
Marie-Catherine Dupuy, president and executive creative director of TBWA\Paris. Her agency stunned Cannes with "rebirth" for PlayStation last year.
Jeff Goodby, co-chairman of Goodby Silverstein & Partners. The demigod of creativity is a Cannes regular.
Roger Hatchuel, indomitable septuagenarian and festival chairman. His association with Cannes began in the early 80s and he's seen it through myriad disputes and recessions.
Adrian Holmes, chief creative officer of Lowe & Partners Worldwide. The gentleman creative has been known to remove his braces in Cannes.
John Hunt, worldwide creative director of TBWA. Founder of South Africa's Hunt Luscaris, he was handed the network's reigns last year.
Bob Isherwood, worldwide creative director of Saatchi & Saatchi. Author of The New Directors Showcase.
Jon Kamen, founder, @radical.media. The production guru's company was named Production Company of the Year in 1998 and 2001.
AG Lafley, chairman, president and chief executive of Procter & Gamble. Want to impress the man at the helm of a $4.5 billion ad budget?
Maurice Levy, chairman and chief executive of Publicis Groupe. The most senior adman present as Sorrell, David Bell and John Wren make mere cameo appearances.
David Lubars, president and executive creative director of Fallon Minneapolis. People still rave about his short films for BMW.
Washington Olivetto, founder, president and creative director of W-Brazil. The most awarded Latin American had a song written about him that went to number one in Brazil.
Piyush Pandey, group president and national creative director of Ogilvy & Mather India. This year's president of the jury.
Dr Helmut Panke, chairman of BMW. Watch out for a flash 6 Series amid the Maseratis. In town to collect the Advertiser of the Year award.
Alain de Pouzilhac, chairman and chief executive of Havas. The aristocrat of the holding company chiefs.
Joe Pytka, director. His large portfolio includes the Grand Prix-winning "archaeology" for Pepsi in 1985. Can't miss his scary grey mane.
Keith Reinhard, chairman of DDB Worldwide. The man at the helm of Cannes' most-awarded agency.
Ridley Scott, director. The Hollywood superstar has never forgotten his advertising origins. To be found enjoying the view at the Hotel du Cap.
Jacques Seguela, vice-president and chief creative officer of Havas. The "S" in Euro RSCG is France's most celebrated adman.
Eric Silver, creative director of Cliff Freeman & Partners. Copywriting genius who swept the board at Cannes with his Fox Sports ads.
Dan Wieden, president and founder of Wieden & Kennedy. Here's a question for him: "So, Dan, was 'lamp' the worthy winner of the Film Grand Prix last year?"
Linda Wolff, chairman and chief executive of Leo Burnett. One of the most powerful women in advertising.