Inspiration artwork forms Quiet Storm's New Blood ad push

Industry figures including the TBWA/London chairman, Trevor Beattie, and the designer Ralph Steadman have contributed to a Quiet Storm campaign to support D&AD's New Blood graduate show.

Creatives, directors, designers, publishers and film and TV executives have drawn illustrations of what inspires them, which will be used in a press and e-mail campaign, set to break next week.

The creative will be used to create an interactive concept for a campaign, called "Draw your own inspiration", to advertise the show. The show will feature work by around 120,000 graduates, and takes place at The Commonwealth Institute on 24 and 25 June.

Beattie's contribution is a copy of Muhammad Ali's signature, while Steadman's is entitled "The Eyes".

The press campaign will appear in trade publications and national titles.

The final phase will be a viral e-mail.

The campaign was art directed by Trevor Robinson and written by Becky Clarke. Quiet Storm planned media and all space was donated.


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