Instagram artist helps transform Covent Garden into a high-end fashion destination

Covent Garden is already one of London's busier shopping districts but a developer wants to turn Floral Street into a destination for high-end womenswear.

Covent Garden: Instagram illustrator has been commissioned to create five pieces of artwork
Covent Garden: Instagram illustrator has been commissioned to create five pieces of artwork

Property developer Capco is hoping to redevelop Floral Street in Covent Garden into an upmarket fashion destination and has commissioned Canadian artist Donald Robertson - "the Andy Warhol of Instagram"  - to take over the shopping district with five bespoke pieces of artwork. 

From today, a runway of five floral and fashion themed illustrations will be placed along Floral Street. The aim is to create buzz around the new "luxury" proposotion of Covent Garden, which will be bolstered with a new courtyard and flagship retail stores from 2017.

floral             floral

Brand: Capco

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More