Instagram attracts 200,000 brands

Instagram, the photo-sharing social media platform owned by Facebook, has reached more than 200,000 advertisers.

Instagram attracts 200,000 brands

The platform opened its doors to all brands in September, before this advertising was available on Instagram in eight markets.

In a blog post, Instagram said that 75 per cent of its advertisers are outside of the US.

James Quarles, the global head of business and brand development at Instagram, said: "Instagram is proving a valuable place for discovering businesses around the world – it's the look book.

"We are excited to welcome 200,000 advertisers to the platform because the more diverse our advertiser base, the more relevant we can make the ads that people see."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).