Insurer RSA adds Sky marketer amid restructure

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.

RSA: More Th>n will be led by a new RSA Marketing Centre of Excellence
RSA: More Th>n will be led by a new RSA Marketing Centre of Excellence

House joins RSA from her role as head of e-experience at Sky.

She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial and Personal Lines Broker channels, as well as direct insurance brand More Th>n.

House, a former Direct Line marketing manager, has occupied several roles at Sky, including director of customer retention and head of marketing for Sky Partnership products.

She is the latest addition to RSA's new Marketing Centre of Excellence structure, led by chief marketing officer Pete Markey. Former Capital One marketing head Dominic Grounsell will lead a personal marketing team, encompassing More Th>n, while Markey will oversee a commercial marketing unit.

Markey said: "[House] will play an integral part in building our Marketing Centre of Excellence, which supports both the UK business and overseas markets. We have big plans going forward, and with Hannah's expertise and knowledge, we know we can achieve our future goals and ambitions."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More