Integrated Agency: Adam & Eve/DDB

of

Gold

Fashion, Clothing, Footwear & Accessories Campaign
Title: Sorry I Spent It On Myself
Client: Harvey Nichols
Marketing manager: Anna Davidson
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Rick Brim, Dan Fisher
Designer/typographer: Alex Fairman

Finalist

Grocery, Soft Drinks & Household Campaign
Title: Neglect
Client: Unilever
Brand: Marmite
Marketing managers: David Sandall, Joanne O’ Riada
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creative directors: Mike Crowe, Rob Messeter, Matt Lee, Peter Heyes
Creatives: Nick Sheppard, Tom Webber
Designer/typographer: Paul Knowles

Topics

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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