INTEGRATED: PORTFOLIO; Graham Doran and Paul Moran

Poulters lost its team of Paul Moran and Graham Doran seven years ago when they strayed from their home town of Leeds in search of excitement in the capital. A year ago they returned to Leeds, almost by accident.

Poulters lost its team of Paul Moran and Graham Doran seven years ago

when they strayed from their home town of Leeds in search of excitement

in the capital. A year ago they returned to Leeds, almost by accident.



‘We were freelancing, and we were doing more and more work for Poulters

- then it asked us back,’ Moran says.



Moran and Doran met at Jacob Kramer College in Leeds, where they both

studied graphics and advertising. They were hired by Poulters straight

from college.



Moran doesn’t really have an opinion on integration: ‘As long as you get

to do an idea, what does it matter?’



The pair’s most recent work was for the launch of the Tennent’s super-

strength beer, Super Ice, through trade press ads and point-of-sale

material. Moran comments: ‘With Super Ice, we were launching the product

below-the-line, but we wanted the point-of-sale material to look more

like above-the-line work. We’ll see how this work is received and then

maybe do some above-the-line stuff.’



Sharp also gave them a product to launch, the JX-9200 printer. With the

consumer press work, they emphasised the printer’s size by reminding

consumers that it could sit in a space the size of the magazine.



Moran and Doran’s work for the York Regimental Museum was initiated when

they approached it with ideas. ‘We pitched for the Royal Armouries, and

lost. So we had loads of ideas. Unfortunately, there’s not much of a

budget on that one. Most of it’s done for favours,’ Moran explains.



The idea of using a football chant in the poster stems from their love

of Leeds United. ‘It’s normally ‘Boring, boring, Arsenal’, so we thought

we’d turn it round. Hopefully, Arsenal fans won’t take it the wrong

way.’



Moran hesitates when asked who he admires: ‘Howell Henry Chaldecott

Lury, probably. It started all the integrated thing off with its Tango

work. And all its work is consistent.’



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