INTEGRATED: PORTFOLIO; Julian Vizard

When Chiat Day metamorphosed into St Luke’s last year, Julian Vizard was asked to design the agency’s new logo using the traditional symbol associated with St Luke - a winged ox.

When Chiat Day metamorphosed into St Luke’s last year, Julian Vizard was

asked to design the agency’s new logo using the traditional symbol

associated with St Luke - a winged ox.



Vizard’s design background made him the obvious choice for the job. He

still relishes using the design techniques he learned as a student and

honed during the five years he spent working as a designer.



While employed at Michael Peters for three years, he designed the

Conservative Party’s logo, addressing a brief to ‘bring the Tories into

the 90s’. He later moved to the brand design company, Wickens Tutt

Southgate, where he worked on projects for clients such as Esso, Bhs and

Skol.



Although Vizard is now settled in advertising, his education veered

between the two disciplines. He pestered Hounslow College until he was

accepted on to its advertising course, but left after a year to take up

a design scholarship elsewhere. This led to a number of design jobs, but

Vizard came full-circle back to advertising when he joined Chiat Day in

1993.



Vizard says: ‘I always wanted to work in advertising, and I often

applied advertising concepts when I was a designer. It is a broader

discipline, and much more flexible because you have a narrative to play

around with.’



Vizard’s work for the Observer utilises both his design and advertising

skills. It depicts the paper’s sections battling for supremacy and

finishes with an end-frame showing vibrating, stylised representations

of them.



His repositioning work for Radio 1 is ‘open and honest’. It has a strong

narrative as it follows DJs through their shows and picks out powerful

moments, while keeping viewers aware of the passage of time by showing a

restless security guard with a clock behind him.



The hours of Radio 1 footage are still being edited, and a 40-minute

video will soon be released as a cover mount on a music magazine.



Vizard comments: ‘It is all communication - we are just pushing out the

boundaries associated with traditional advertising.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).