Intel partners with W Hotels for Roman Coppola film competition

Intel has partnered with W Hotels to launch a 'Four Stories' filmmaking competition in conjunction with acclaimed filmmaker Roman Coppola and the Director's Bureau.

Four Stories: short-film competition is launched by W Hotels in partnership with Intel
Four Stories: short-film competition is launched by W Hotels in partnership with Intel

Filmmakers can submit their screenplays on a dedicated website, from today (10 August) until the end of the month. The four best scripts will be selected by a panel of experts.

Roman Coppola will select one of them to make into a film which he will write and direct.

The remaining three films will be made into 10 shorts, receiving their own director and cast, plus $500,000 (£320,000) in funding to create them.

The shorts will be filmed in the Maldives, Doha, Singapore, Barcelona and Mexico City, and premiered at red-carpet events at W Hotels Worldwide, as well as being broadcast on Intel’s Ultrabook Experience website.

The campaign, devised by Vice Media, is part of Intel's strategy to align its Ultrabook device with the artists, designers and creatives. It has planned more brand partnerships for the campaign, which rolls out in stages this year, but is yet to unveil them.

In May, Intel launched its largest campaign for almost a decade, to promote its Ultrabook computers, with the message, "Everything else seems old-fashioned".

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).