Intelligent Finance shifts £3m work from BLM to Vizeum

LONDON - Vizeum has won the £3m offline media buying account for the telephone and internet bank Intelligent Finance.

The account moved from BLM Media without a pitch and follows a similar realignment on IF's creative account. Last month, the creative account moved from Campbell Doyle Dye to Delaney Lund Knox Warren & Partners. Vizeum and DLKW are the incumbent agencies for IF's parent company HBOS.

BLM Media retains IF's online account through its specialist digital arm Quantum.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).