Inflight media company Interactive Airline Partnerships (IAP) is to
work on a new project with Poster Express, the transport advertising
specialist, to install LCD advertising screens on Pink Elephant, the bus
shuttle service at Heathrow airport.
Each screen will run 20 different advertisements, and each execution
will air six or seven times on the journey to or from the airport.
Pink Elephant estimates it will transport 1.5 million business
travellers this year, and IAP is hoping advertisers will see this as a
good opportunity to target executive travellers.
Managing director of IAP James Rolls said: ’Airlines are becoming
accustomed to advertisers requesting new ambient means of reaching their
target audiences, while insisting on minimal wastage.
’IAP creates bespoke packages that offer agencies and advertisers a
different view of this important market. Using the LCD screens in
conjunction with other services - such as onboard newspaper inserts or
wraps - can help reinforce an advertiser’s message.’
The screens will be installed initially at Heathrow, and IAP plans to
expand the scheme to other major business airports such as Gatwick and