INTERACTIVE: The Box

I was going to really destroy this site but after going back a few times, I decided it was actually quite good - but, hey, that’s what happens when you start seeing Peter Andre’s picture several times on one site.

I was going to really destroy this site but after going back a few

times, I decided it was actually quite good - but, hey, that’s what

happens when you start seeing Peter Andre’s picture several times on one

site.



The best bits are Box Talk, a chat area where you can ask your favourite

pop stars questions and see the replies, and Box Tops, with integrated

graphics from the TV show and up-to-date chart info. I couldn’t load the

Box Music Machine, but then I’ve got no patience.



Some failings are down to the marketing/branding decisions here. For

example, I would like to see some grassroots content or content trades

to make it a rounder experience. I left feeling a little sold-to. In a

world where your relationship with customers is based on regular

involvement, I hazard a guess that this site is not getting much back

traffic. But digital TV may be the making of this site as it has

potential for video-on-demand and product purchase.



Client The Box

Brief Provide online presence for the Box TV brand

Created by Vince Monsey and Liz Laskowski at the Box

Produced by Telstar Digital Marketing

Address www.thebox.co.uk



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).