INTERACTIVE: Cerberus Digital Jukebox

Not a new site, but definitely one deserving widespread acclaim.

Not a new site, but definitely one deserving widespread

acclaim.



Many have longed for the day when the stranglehold of the major record

labels and distributors would be broken by new channels of

marketing.



Cerberus has created its own Audio Player that customers can easily

download on to their own hard drive. You are then free to browse through

a catalogue of songs that can be downloaded for 60p a time by credit

card. A recent deal with EMI is sure to be followed by others and will

lead to a huge choice of titles. Existing companies rely on profit from

differential pricing between countries and high mark-ups on physical

formats such as CD. This isn’t so much new media as new marketing in

action. Complacent giants in other retail sectors be warned.



Client Ricky Adar

Brief Create a new promotion and distribution online

Created by Cerberus Central Limited

Programming Cerberus Central Limited

Address www.cdj.co.uk