INTERACTIVE: Emap Travel

The Emap travel site looks like the front window of a local high-street bucket shop: dated but functional. It claims to be the most popular travel site in the UK and to have ’harnessed the power of the Web to put at your disposal a powerful tool’. To a certain extent, it delivers. There are links to regularly updated travel information, and the bargain holiday finder works well, though no information is given on the destination the database selects for you. Where the site falls down is that you can’t book holiday tickets online. Instead you have to wait for a phone call the next day - ’because’, the sloppy excuse reads, ’we’re concerned as much as you are about your security’.

The Emap travel site looks like the front window of a local

high-street bucket shop: dated but functional. It claims to be the most

popular travel site in the UK and to have ’harnessed the power of the

Web to put at your disposal a powerful tool’. To a certain extent, it

delivers. There are links to regularly updated travel information, and

the bargain holiday finder works well, though no information is given on

the destination the database selects for you. Where the site falls down

is that you can’t book holiday tickets online. Instead you have to wait

for a phone call the next day - ’because’, the sloppy excuse reads,

’we’re concerned as much as you are about your security’.



Client Emap

Brief Create a site that contains the best travel-related information in

the UK

Created by Emap Online

Address www.ukonline.co.uk/UKOnline/Travel



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).