My task is to visit the Ford Explorer ads on the Sky site, making
sure I do not waste time looking at the sports site, I avoid the
Millennium page and resist the temptation to visit the Simpsons.
Let’s plough on to the Ford page - plough on being the correct phrase
because we are going to track down the all-terrain vehicles. Already I’m
bogged down en route. I’ve taken a wrong turning: these are car designs
of the future. Back to base and the hunt for overland vehicles. This is
not browsing, it’s entrenchment. This is a world that swallows you
I think I’ve just ordered a Fiesta from somewhere in Basildon. So many
roads, so many tracks.
The Ford Travelator is a great two-hour trip if you’re buying a Ford but
it’s a slow journey if you’re not. I’ve just popped in to see the
Simpsons on the way back from Basildon.
Client Jeremy Thomson, manager, direct marketing, Ford Britain
Brief Promote the Explorer as a way of regaining some balance in your
life, to complement the press work
Created by Daniel Headey and Karl Sanderson
Address Various, including www.sky.co.uk