INTERACTIVE: Ford Explorer

My task is to visit the Ford Explorer ads on the Sky site, making sure I do not waste time looking at the sports site, I avoid the Millennium page and resist the temptation to visit the Simpsons.

My task is to visit the Ford Explorer ads on the Sky site, making

sure I do not waste time looking at the sports site, I avoid the

Millennium page and resist the temptation to visit the Simpsons.



Let’s plough on to the Ford page - plough on being the correct phrase

because we are going to track down the all-terrain vehicles. Already I’m

bogged down en route. I’ve taken a wrong turning: these are car designs

of the future. Back to base and the hunt for overland vehicles. This is

not browsing, it’s entrenchment. This is a world that swallows you

up.



I think I’ve just ordered a Fiesta from somewhere in Basildon. So many

roads, so many tracks.



The Ford Travelator is a great two-hour trip if you’re buying a Ford but

it’s a slow journey if you’re not. I’ve just popped in to see the

Simpsons on the way back from Basildon.



Client Jeremy Thomson, manager, direct marketing, Ford Britain

Brief Promote the Explorer as a way of regaining some balance in your

life, to complement the press work

Created by Daniel Headey and Karl Sanderson

Address Various, including www.sky.co.uk



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