INTERACTIVE GALLERY REVIEWED BY MIKE COULTER - Batey

’Finally - a creation that doesn’t resemble all the others. The uniqueness of this site alone makes a visit worthwhile.’ Not my words but NetGuide magazine’s, which gave Batey a glitzy award, in the light of which, I couldn’t hit that mouse button fast enough. I got a PageMill-generated slideshow of Asian food images and European food puns. According to Ian Batey: ’Our purpose for living is to cook up great ideas.’ (Wasn’t Ian Batey the bloke who presented Mr and Mrs?) The next page featured the Batey menu - a virtual cookhouse of creativity.’ Blimp.

’Finally - a creation that doesn’t resemble all the others. The

uniqueness of this site alone makes a visit worthwhile.’ Not my words

but NetGuide magazine’s, which gave Batey a glitzy award, in the light

of which, I couldn’t hit that mouse button fast enough. I got a

PageMill-generated slideshow of Asian food images and European food

puns. According to Ian Batey: ’Our purpose for living is to cook up

great ideas.’ (Wasn’t Ian Batey the bloke who presented Mr and Mrs?) The

next page featured the Batey menu - a virtual cookhouse of creativity.’

Blimp.



I’d stumbled on Ken Hom’s Website by mistake. Batey’s work is much

admired.



But did the site deserve an award? I don’t think so. It’s a funny old

Worldwide Web innit?



Verdict: Kitchenwear, 4/10



Client: Batey

Brief: n/s

Created by: Mark Maxwell, Colin Chan, Batey

Address: www.bateyads.com.sg



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