INTERACTIVE GALLERY REVIEWED BY MIKE COULTER - Dentsu

This isn’t a Website, it’s a country. I didn’t need a cursor to travel round it, I needed a visa. The architecture is clean, corporate and clinical. The information, research and resources vast. And, if you really want to mess with your head, check out the organisation chart.

This isn’t a Website, it’s a country. I didn’t need a cursor to

travel round it, I needed a visa. The architecture is clean, corporate

and clinical. The information, research and resources vast. And, if you

really want to mess with your head, check out the organisation

chart.



If you’re into databases, dentsu.co.jp is the place to be. More like a

bank than an agency, snooping round this site was a very dry tour of

duty, although I did get a little bit moist here and there. In a section

called Hit Products, I discovered the delights of Shitsurakuen,

leg-cooling sheets and how to get a Pocket Monster - popularly referred

to as ’Poke-mon’.



(Rufus, my art director, insists this is actually a Saturday night

chat-up line in Newcastle.)



Verdict: Bloatwear, 5/10



Client: Dentsu

Brief: Introduce Dentsu and offer information about the Japanese ad

industry

Co-ordinated by: Dentsu’s overseas planning department

Creative direction by: Kiyoaki Sasaki, Dentsu

Address: www.dentsu.co.jp



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