INTERACTIVE GALLERY REVIEWED BY MIKE COULTER - JWT Worldwide

Arriving at the jwtworld site, I felt like an executive (Cary Grant naturally), who’d just stepped off a BOAC plane at La Guardia in the 60s and was being whisked through arrivals to the waiting limo. It must be the retro Steven Salerno illustrations, giving the site a nostalgic/old-fashioned feel. Ah, the heyday of advertising. Remember that? You don’t look old enough. Anyway, I elected to take the JWT tour. All the usual stuff, the corporate profile, methodology, worldwide network, you get the picture. I asked my tour guide to drop me off at ’fun & games’. I didn’t stay long. Instead, I built a personal showreel from a portfolio of JWT work worldwide. They mailed me a URL of the showreel and I sat back to watch the show.

Arriving at the jwtworld site, I felt like an executive (Cary Grant

naturally), who’d just stepped off a BOAC plane at La Guardia in the 60s

and was being whisked through arrivals to the waiting limo. It must be

the retro Steven Salerno illustrations, giving the site a

nostalgic/old-fashioned feel. Ah, the heyday of advertising. Remember

that? You don’t look old enough. Anyway, I elected to take the JWT tour.

All the usual stuff, the corporate profile, methodology, worldwide

network, you get the picture. I asked my tour guide to drop me off at

’fun & games’. I didn’t stay long. Instead, I built a personal showreel

from a portfolio of JWT work worldwide. They mailed me a URL of the

showreel and I sat back to watch the show.



(Well, as I’ve only a 28.8 modem, I went to my local cybercafe and

enjoyed it there.)



Verdict: Brochurewear, 5/10



Client: JWT

Brief: Give a multinational face to the company targeting new-business

prospects, current and prospective employees, the interactive community

and students

Created by: JWT Illustrated by Steven Salerno

Programming by: Vivid Studios

Address: www.jwtworld.com



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).