INTERACTIVE GALLERY REVIEWED BY MIKE COULTER - Saatchis Holland

And so to Holland, where I duly (c)logged on to www.testtube.com, an experimental site set up by Saatchi & Saatchi, Netherlands. I was delighted to be welcomed by a blonde woman called, appropriately enough, Greet Prins. This being Amsterdam, she offered me ’full contact’. Further investigation, on your behalf, revealed the blonde woman was, in fact, Saatchis’ chief executive in Amsterdam.

And so to Holland, where I duly (c)logged on to www.testtube.com,

an experimental site set up by Saatchi & Saatchi, Netherlands. I was

delighted to be welcomed by a blonde woman called, appropriately enough,

Greet Prins. This being Amsterdam, she offered me ’full contact’.

Further investigation, on your behalf, revealed the blonde woman was, in

fact, Saatchis’ chief executive in Amsterdam.



Your reporter made his excuses and left for a page enticingly called the

G Spot. Yes, it’s what you think it is. A simple, but strangely

stimulating Shockwave file. Testtube.com has the feel of work in

progress but, in a strange way, is somehow the better for it. It’s a

test site and, as such, is rough around the edges, but there’s a vigour,

humour and energy I liked. (I recall visiting the KesselKramer ’chest

wig’ site last year which had a similarly irreverent feel.)



Verdict: Work-in-progresswear, 6/10



Client: Saatchi & Saatchi

Brief: Create a digital test domain

Created by: Leonard Novick, Dagen Cohen, Diederik Martens

Address: www.testtube.com



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