INTERACTIVE GALLERY REVIEWED BY MIKE COULTER - TBWA Chiat Day

Last year, when I heard about Nissan’s GI Joe/Barbie commercial, I looked for it at Chiat Day’s site. No sign. Then they tackled the toughest brief of the century from Apple: ’Come up with a TV idea in 1997 that’ll compare with ’1984’.’ But the ’think different’ ad was nowhere to be seen.

Last year, when I heard about Nissan’s GI Joe/Barbie commercial, I

looked for it at Chiat Day’s site. No sign. Then they tackled the

toughest brief of the century from Apple: ’Come up with a TV idea in

1997 that’ll compare with ’1984’.’ But the ’think different’ ad was

nowhere to be seen.



(I eventually found it at apple.com, along with a fulsome internal memo

from Steve Jobs singing the praises of TBWA’s creative direction and the

campaign.) Looking at the Chiat Day site recently, the source code

revealed the ’breaking work’ page was ’last rendered, 9/12/96’. Ditto

the ’insights’ page - which was last rendered on 9/7/96.



Although well designed, beautifully written and elegantly programmed,

the Ideas Factory Website appears to have been mothballed. For an agency

that decreed ’good enough, isn’t good enough’, it’s not good enough.



Verdict: Fossilwear, 6/10



Client: TBWA Chiat Day

Brief: n/s

Created by: TBWA Chiat Day

Address: www.tbwachiatday.com



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