Last year, when I heard about Nissan’s GI Joe/Barbie commercial, I
looked for it at Chiat Day’s site. No sign. Then they tackled the
toughest brief of the century from Apple: ’Come up with a TV idea in
1997 that’ll compare with ’1984’.’ But the ’think different’ ad was
nowhere to be seen.
(I eventually found it at apple.com, along with a fulsome internal memo
from Steve Jobs singing the praises of TBWA’s creative direction and the
campaign.) Looking at the Chiat Day site recently, the source code
revealed the ’breaking work’ page was ’last rendered, 9/12/96’. Ditto
the ’insights’ page - which was last rendered on 9/7/96.
Although well designed, beautifully written and elegantly programmed,
the Ideas Factory Website appears to have been mothballed. For an agency
that decreed ’good enough, isn’t good enough’, it’s not good enough.
Verdict: Fossilwear, 6/10
Client: TBWA Chiat Day
Created by: TBWA Chiat Day