INTERACTIVE: INTERACTIVE GALLERY - Budweiser World Cup

A couple of years ago I saw a site for a Dutch bank that had a downloadable (is that a word?) penalty shoot-out game. I liked it because that’s not the kind of place I’d expect to see a game like that. The problem with the Budweiser-sponsored Sky site is that it, too, has a downloadable (that word again) penalty shoot-out game - right where you’d expect it. In fact, there’s nothing here that’s going to surprise you. There’s a fixture list, information about the grounds, blah, blah, blah. Maybe when you’ve got two clients it’s harder to do great work. Who knows? With so many football-related sites out there, you’ve got to ask, ’What can you do that no-one else is doing?’, and should you be giving out information like, ’The World Cup final is to be played between the winners of semi-finals?’ Well I never.

A couple of years ago I saw a site for a Dutch bank that had a

downloadable (is that a word?) penalty shoot-out game. I liked it

because that’s not the kind of place I’d expect to see a game like that.

The problem with the Budweiser-sponsored Sky site is that it, too, has a

downloadable (that word again) penalty shoot-out game - right where

you’d expect it. In fact, there’s nothing here that’s going to surprise

you. There’s a fixture list, information about the grounds, blah, blah,

blah. Maybe when you’ve got two clients it’s harder to do great work.

Who knows? With so many football-related sites out there, you’ve got to

ask, ’What can you do that no-one else is doing?’, and should you be

giving out information like, ’The World Cup final is to be played

between the winners of semi-finals?’ Well I never.



Client Budweiser

Brief Develop a global link and not just a Website for news on English

football

Created by BMP Interaction

Address www.sky.uk/world cup/main.htm



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).