INTERACTIVE: INTERACTIVE GALLERY - Nike

Everything’s bigger in America. At least the Websites are. The Nike site has a lot going on, with page after page of any sport you care to mention. There’s even a whole lot about how the shoes are made. The pages look cool, which is what we’ve come to expect from the brand that ads built and, of all the sites I looked at for this article, this was the only one which felt like it was created by the same people who created the ads. My favourite was the page where Lil Penny takes over. If you have no idea who Lil Penny is then the fact that this is a US site and not British might prove a little frustrating.

Everything’s bigger in America. At least the Websites are. The Nike

site has a lot going on, with page after page of any sport you care to

mention. There’s even a whole lot about how the shoes are made. The

pages look cool, which is what we’ve come to expect from the brand that

ads built and, of all the sites I looked at for this article, this was

the only one which felt like it was created by the same people who

created the ads. My favourite was the page where Lil Penny takes over.

If you have no idea who Lil Penny is then the fact that this is a US

site and not British might prove a little frustrating.



Client Nike

Brief Reveal the intimate side of Nike and take a look behind the swoosh

Created In-house at Nike

Produced by Organic Online USA Address www.nike.com



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).