The Greene King site is a bit disappointing compared with some of the
other brewers’ sites on the Web.
The splash screen introduces the site as the virtual pub quiz, but, to
be frank, the quizzes aren’t up to much. This doesn’t mean I knew all
the answers, just that I didn’t find the questions very interesting.
There are prizes and links to other related sites but there isn’t any
real reason to spend much time on the site or return frequently. I
certainly hope that they update the questions regularly.
Encouraging people to register in one way or another can be an important
part of a Website, but this looks like it is trying to get data without
offering the user much motivation.
Client Adam Collett, marketing manager
Brief Create a presence for Greene King in an emerging medium
Created by Delaney Fletcher Bozell in association with CIA Interactive
Copywriter Judith Luder at CIA Interactive and Sally Morton, DFB
Designers Scott Garratt and Hugo Eyre-Varnier at DFB
Business Day Interactive
The Evening Standard business section has always prided itself on giving
you tomorrow’s Financial Times lead story today. With Business Day
Interactive you don’t even need to visit a newsagent.
The site incorporates a miniature version of the actual newspaper pages.
At first glance this doesn’t seem very interactive. However, by looking
at the page you can judge the length and relative importance of each
story. Then you simply click on the article you want to read and the
text appears, sometimes with accompanying images.
I admit that there could be a more sophisticated set-up, but given the
target market and the fact that in this instance ‘content is king’, this
is a good start.
Client Craig Orr, the managing editor, Business Day
Brief Make Business Day more accessible to the Internet audience
Created by Infosis, Nick Green and Mike Jones
I would love to have a dog but I don’t have the space and my working
hours are erratic.
Now, man’s best friend is available on the Web. You can actually adopt
your own cyber puppy from the Web equivalent of the Battersea Dogs Home.
This is not just a simple picture of a forlorn puppy but a dog that
lives in your computer.
Every morning you will see its smiling face and wagging tail. You can
even teach the dog tricks - but you must also remember to feed him. When
you have time to spare you can play catch with a ball. Add to this the
fact that he’s house-trained and you have the perfect pet. I don’t know
if he can meet a mate through the server system and have puppies...
Co-ordinator P.F. Magic
Brief Get people to play with dogs and to create an online community of
Producer Brooke Boynton
Designers The Web Design Group
This is a fantastic service that comes as close to providing the ‘Daily
Me’ as I have seen. It’s a simple idea that works really well.
After you have selected areas of news and information that you are
interested in, Pointcast begins to gather information that suits your
requirements. The really clever bit is the way that it downloads the
information when you are connected to the Net and then presents it to
you during the day as a screen saver, pulling from the information it
has stored on your hard disk.
Part of the download includes animated ads that play as part of the
screen. It is ideal for tracking the progress of individual companies
and even offers weather reports, horoscopes and other everyday items.
The only real problem at the moment is that the information is entirely
American-based and so not always appropriate for the UK, but I’ve no
doubt that this will change soon. Definitely one to watch.
Created by Pointcast inc
Country pursuits in the Highlands are only a click away using the
Gleneagles site. Well almost. It’s fast and there’s plenty of
information, but the graphics are a bit limited.
The site tries to capture the glamour of an earlier era with 30s-style
posters and a healthy sprinkling of tartan. The poster idea adds charm
and is effective (even for the off-road driving course) but I wouldn’t
mind seeing a few photographs of the real thing as well.
To add interest for the casual browser there is a ‘whodunnit’, using a
Cluedo-style game, based on a fictional jewel heist, that guides you
through the various facilities as you check the alibi of each suspect.
All of this, and you also get the chance to win a stay at the famous
Client Neil Woodcock, Gleneagles Hotel
Brief Communicate information about the hotel in an interactive format
and provide original and creative reasons for people to visit the site
Created by Star Interactive
Designers Jaz Kilmister and Adam Nealis
Address www.gleneagles com
Michael Crossman is the chairman of Bates Dorland Interactive