INTERACTIVE: INTERACTIVE GALLERY - VW

Why would you want to visit this site? Maybe it’s to see the new Beetle? Well don’t. You’ll have to go to the US version for that. Then maybe it’s because you want to know more about the cars? Good, because here you can get the address of your nearest dealer, then go check them out for yourself. Which may be VW’s objective after all, because you won’t find a great deal to interest you here. There’s a page where you can see any of the cars in any of the colours - albeit at the size of a postage stamp - and a car finder that attempts to match you with your perfect VW. It failed to find anything for me when I asked for a diesel cabriolet for under pounds 2,000. Lucky for VW that there are enough enthusiasts out there with their own Websites.

Why would you want to visit this site? Maybe it’s to see the new

Beetle? Well don’t. You’ll have to go to the US version for that. Then

maybe it’s because you want to know more about the cars? Good, because

here you can get the address of your nearest dealer, then go check them

out for yourself. Which may be VW’s objective after all, because you

won’t find a great deal to interest you here. There’s a page where you

can see any of the cars in any of the colours - albeit at the size of a

postage stamp - and a car finder that attempts to match you with your

perfect VW. It failed to find anything for me when I asked for a diesel

cabriolet for under pounds 2,000. Lucky for VW that there are enough

enthusiasts out there with their own Websites.



Client Volkswagen UK

Brief Provide an interactive site with bite-size information for users

and ensure brand building

Created by Carat Interactive senior account manager Al Walsh

Address www.volkswagen.co.uk



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).