Mairi Clark discovers that top creatives remain very cynical when it
comes to using the Internet at work
To agency creative directors: How much do you use the Internet and what
The reason the Internet is growing so fast is that it combines the two
elements that are essential for those in pursuit of idle pleasures. It’s
both a waste of time and a waste of money. And, best of all, when used
at work, it’s not your time or money. Today I paddled the Net (my server
isn’t quick enough to surf), looking at Skinheads, paranoia.com and
McSpotlight, the anti-McDonald’s site. My attempt to discover why
‘American beer is piss’ stimulated a lot of discussion. ‘Tits of the
week’ is also one of the most visited sites, I’m informed. Anyway, let
me pass on a few tips...
Don’t download movie clips, rent the video. Forget sampling music, turn
on the radio. And, if you feel like reading, buy a book.
Jay Pond-Jones, GGT, firstname.lastname@example.org
There appear to be two opposing, but equally tiresome, views on the
Internet. To the Luddites it’s a passing nuisance, indulged in by the
sad; while the evangelists see it as a tidal wave to sweep away the
written word come the millennium. The reality, to our business, is that
the Internet is an addition, not a replacement. But it’s a new weapon
which is only as effective as the people using it. Disney’s Toy Story
shows what can be achieved when you harness new technology to strong
ideas, and more will follow. But I very much doubt that it will put
Woody Allen out of a job.
Leon Jaume Ogilvy and Mather
My e-mail address is email@example.com. I’d just like people to
know because I’ve been on the World Wide Web for six months and so far
nobody has called, not even a spider. Not once.
I’ve used a computer since 1986. Ten years ago I used it for word-
processing. Since then I’ve doubled the things I can do on it by using
it to send internal e-mails to my wired-up colleagues and as a word-
I will start poking about on the Internet eventually, but not just yet.
If I learn three new computer uses in a single decade I’m afraid I’ll
get a nose bleed.
Peter Souter AMV BBDO souterp@amvbbdo com.uk
I love the irony of the Net’s chosen language: English. Coming at a time
when us ’umble advertising creatives are being banned from using all
forms of colloquialism, local humour, wordplay (and words, according to
some creative directors) in ‘international’ ads for fear of baffling the
locals, I delight in the fact that 90 per cent of the inane scribblings
on the global toilet wall which is the Net are written in English.
Bastardised, jargonised, ungrammatical English, I’ll grant you, but
English all the same. I’ve seen the future and it’s boring. But at least
Trevor Beattie TBWA
What can you get off the Internet that you can’t get as easily anywhere
else? A list of absurd but true country and western song lines...
I been roped and throwed by Jesus in the Holy Ghost corral.
I’m so miserable without you, it’s like having you here.
I fell in a pile of you, and got love all over me.
Emma, my PA, has used it to find out about where to hold her up-coming
wedding in Las Vegas. It is going to take place in a Graceland Wedding
Chapel with Norm Jones impersonating the man himself. Each to their own!
Axel Chaldecott, Howell Henry Chaldecott Lury
From this month, anyone is welcome to join in this debate, online, by
accessing the Campaign Interactive page on the Electronic Telegraph.
Reactions to the above responses from creatives, tech-heads, and anyone
else who is interested are welcome and should be e-mailed to Campaign on