INTERACTIVE: Mini

The official Mini site makes extensive use of the cross-platform programming language known as Java; cross-platform, that is, unless you’re using a Mac. After struggling to get the site to work on a PowerMac, I decided grating my eyeballs would be more fun and grudgingly switched to a PC and Internet Explorer. The site provides the stock Website ingredients: product range, product history and a few ropey games. What really sets it apart from the crowd is that it allows you to design your own Mini from both ’real’ and ’fantasy’ elements. This is quite a laugh, especially as each ludicrous car accessory is accompanied by an appropriate sound clip and insight into your personality. By far the best of the bunch.

The official Mini site makes extensive use of the cross-platform

programming language known as Java; cross-platform, that is, unless

you’re using a Mac. After struggling to get the site to work on a

PowerMac, I decided grating my eyeballs would be more fun and grudgingly

switched to a PC and Internet Explorer. The site provides the stock

Website ingredients: product range, product history and a few ropey

games. What really sets it apart from the crowd is that it allows you to

design your own Mini from both ’real’ and ’fantasy’ elements. This is

quite a laugh, especially as each ludicrous car accessory is accompanied

by an appropriate sound clip and insight into your personality. By far

the best of the bunch.



Client Rover

Brief Create a site that reflects the Mini’s irreverence as part of an

integrated campaign

Created by Alastair Duncan, Sam Cartmell, Mick Oxberry and Doug Miller

at APL

Produced by Good Technology

Address www.mini.co.uk



Edited by John Owen



Tel: 0171-413 4229 E-mail: CAMPAIGN@compuserve.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).