INTERACTIVE: NME

An ugly-as-sin opening page belies the hidden beauty of the NME site, where news, reviews and interviews with assorted popular beat combos prove that content is indeed king. This site may not be wearing the crown but at least it’s sucking at the gilded toe of his favourite daughter-in-law. There’s interaction as well as features, with a voting form for the NME Brat Awards, a live chat area, a notice board and a gig search facility. But hang on a minute, what exactly is that spinning nipple on the left of the NME home page? Sod all the music features, interviews and news that we came to the site for, there’s a rotating tit on the screen just asking to be tweaked. Bitter disappointment can only follow when you realise that said teat is in fact a rivet, a Levi Strauss rivet, which loads an animated spot promoting the new TV ad which can be seen on - wait for it - 30 August, 1996. Ahem.

An ugly-as-sin opening page belies the hidden beauty of the NME

site, where news, reviews and interviews with assorted popular beat

combos prove that content is indeed king. This site may not be wearing

the crown but at least it’s sucking at the gilded toe of his favourite

daughter-in-law. There’s interaction as well as features, with a voting

form for the NME Brat Awards, a live chat area, a notice board and a gig

search facility. But hang on a minute, what exactly is that spinning

nipple on the left of the NME home page? Sod all the music features,

interviews and news that we came to the site for, there’s a rotating tit

on the screen just asking to be tweaked. Bitter disappointment can only

follow when you realise that said teat is in fact a rivet, a Levi

Strauss rivet, which loads an animated spot promoting the new TV ad

which can be seen on - wait for it - 30 August, 1996. Ahem.



Client IPC

Created by Nick Wray, Ewei Chen

Designers Joanna Buick, Brendon Fitzgerald

Address www.nme.co.uk/



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