No obvious credits on this site and it’s easy to understand
Ted Baker - relatively sophisticated, stylish, modern. A ’classy’ brand
with elegant designs - and so you’d be forgiven for expecting the site
to live up to these values - or at least try.
Unfortunately, it doesn’t. From the outset, it appears that little
thought has gone into this site from the ’Ted Baker Softwear’ moniker
(yuk) to the confusing split-screen navigation and cluttered design.
The split screen allows us to access, on the right-hand side, a chat
forum (yet to become a raging torrent of incisive debate), a helpful
storefinder and question time, which, before you enter, requires you to
leave extensive personal details. On the left, there is a clumsily
designed Flash movie with information on the brand, which could as
easily have been served up as static pages, given the amount of
interesting Flash that is happening. There is also a facility to make
your own cacophony from a set of sound clips (supposedly a jukebox of
In conclusion: a poor representation of a well established brand and
another example of a misguided attempt to build a community around a
Some folks will always be better advertisers than publishers.
Client Ted Baker
Brief Bring Ted Baker’s humour and ethos to a wider audience, while
informing it of new designs, outlets and history
Created and produced by Ted Baker and Designercity