INTERACTIVE: Tizer

OK, so it’s by the same team that did the Irn-Bru site, but the success of the Tizer site just goes to show that you can keep people coming back for more if you keep the site updated. It’s got a sizeable selection of screensavers, wallpaper and assorted interactive nonsense, all of which relentlessly reinforce the fizzy pop’s new-look packaging and recent Tiz/Tizn’t campaign. And for Christmas, a little bit of tinkering here, a new graphic there, and baubles appeared where bubbles had been before. And to top it all, an interactive Tiz/Tizn’t Crimbo competition emphasises the brand identity: Tizer, it’s a bit like Irn-Bru, only a different colour.

OK, so it’s by the same team that did the Irn-Bru site, but the

success of the Tizer site just goes to show that you can keep people

coming back for more if you keep the site updated. It’s got a sizeable

selection of screensavers, wallpaper and assorted interactive nonsense,

all of which relentlessly reinforce the fizzy pop’s new-look packaging

and recent Tiz/Tizn’t campaign. And for Christmas, a little bit of

tinkering here, a new graphic there, and baubles appeared where bubbles

had been before. And to top it all, an interactive Tiz/Tizn’t Crimbo

competition emphasises the brand identity: Tizer, it’s a bit like

Irn-Bru, only a different colour.



Client A.G. Barr

Brief Launch a Website to tie in with the TV campaign, and bring the

Tizer brand up to date

Created by Knowledge Solutions

Address www.tizer.co.uk/



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).