Interactive video makes viewers judge on rape

London sexual referral centre, The Havens, has launched an interactive online video that raises awareness of its service by asking viewers to make a judgement on what they consider to be rape.

Where is Your Line?: Interactive online video for The Havens
Where is Your Line?: Interactive online video for The Havens

The video, 'Where is your line?', follows a survey commissioned by The Havens in association with youth communication agency Youth Club, which revealed that nearly half of men aged 18 to 25 don’t think it’s rape if the other person changes their mind during sex.

The film shows a young girl and boy drinking at a party, then asks users to click when they feel their line has been crossed. It then continues to show the girl getting very drunk. The two are then seen kissing before going into a bedroom, where the girl is sick but the boy continues to try to sleep with her.

Once the user clicks on the film, a line is drawn for them and statistics from the survey are revealed. If the viewer watches the film to the end, the video says "You've crossed the line."

The production company behind the video was Rattling Stick. It was directed by Sara Dunlop and produced by Stuart Beatham. 

Of the 1000 18- to 25-year-old Londoners that were surveyed, over 5% of young men said if they thought the woman was drunk or out of it they would try and have sex with her even if she said no.

Boris Johnson, The Mayor of London, said: "Young people clearly need to think much harder about consent. I hope this film will help prompt that debate and I'm grateful to the Havens for the vital and remarkable service they have delivered for the past 10 years."

The Havens, which is jointly funded by the Metropolitan Police and the 31 NHS Primary Care Trusts in London, is open to anyone who has been raped in the last 12 months, whether they want to, or are unsure of, reporting it to the police. More than 60% of its clients are under 25-years old.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).