INTERACTIVE: Virgin Radio

He’s arrogant, obnoxious and brilliant. Chris Evans makes us laugh and, believe us, we need a laugh driving to Canary Wharf every morning.

He’s arrogant, obnoxious and brilliant. Chris Evans makes us laugh

and, believe us, we need a laugh driving to Canary Wharf every

morning.



What a clever bloke. Ginger Productions is destined to take over the

world. The company is an unknowingly brilliant exponent of

multimedia.



The breakfast show consistently cross references TFI Friday, the Virgin

Website and vice versa.



The site offers archive recordings, behind-the-scenes pics and, if

you’re brave enough to download a couple of widgets, your PC or Mac

becomes a radio.



Gossard has signed up Chris’s researcher, Holly ’hotlips’ Samos, to

feature in a poster campaign and listeners have been invited to e-mail

headlines. Contenders are ’Virgin’s greatest hits’ and ’Turn on, tune in

and don’t flop out’. Get e-mailing, you copywriters.



Client Virgin Radio

Brief Use the Internet to increase interactivity with our audience

Graphic design In-house with help from 4i

Audio produced by In-house team using Liquid Audio

Chat moderated by VirginNet

Address www.virgin radio.co.uk/breakfast



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).