Interconnected: Joining up the dots

As consumers, brands, technology and media become increasingly interconnected, agencies, and their clients need to adapt their strategies to stay ahead of the game. Are they rising to the challenges of this linked-up world? Marketing brought together experts for a breakfast discussion, which was captured in illustrations in real-time. This is how the conversation went...

Contributors (L-R): Libby Child, Aprais UK; Simon Amster, TVC Group; Shaun McIlrath, iris Worldwide; Stephen Maher, MBA; Dominic Collins, ex-Legal & General; Rachel Barnes, Marketing
Contributors (L-R): Libby Child, Aprais UK; Simon Amster, TVC Group; Shaun McIlrath, iris Worldwide; Stephen Maher, MBA; Dominic Collins, ex-Legal & General; Rachel Barnes, Marketing

"Consumers ping about like pinballs, unconsciously making connections that shape their beliefs and decisions about brands" Libby Child

"Be agile. Launching EE, everyone had a role and played  as a team – but out of position if necessary" Dominic Collins

"If you can have that mentality where  the customer is the end point, then you’re going in the right direction" Stephen Maher

"Being interconnected is hard when there is a culture of protective roles and ‘you can’t touch that’" Simon Amster

"The linear workflow model is outdated. We need to get the bright people in the room and empower them to come up with better ideas" Shaun McIlrath

Hear what the contributors have to say at: marketingmagazine.co.uk/interconnected


Illustrations Simon Heath

Photo Colin Stout

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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