InterContinental Hotel Group kicks off global ad review

LONDON - InterContinental Hotels Group is looking for an agency to handle the combined global advertising account for its Crowne Plaza, Holiday Inn and Holiday Inn Express brands.

InterContinental...ad review for three brands
InterContinental...ad review for three brands

The multinational hotel company is holding a pitch between its current global roster agencies, McCann Erickson in Europe and Fallon in the US, with a view to consolidating its business into one agency network. 

Tom Seddon, the chief marketing officer for the InterContinental Hotels Group, is leading the pitch.

The main InterContinental creative account, currently held by Leagas Delaney, is not affected by the review.

InterContinental's relationship with Mindshare, which handles all of the company's media planning and buying business, is also unaffected.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).