Interflora cheers up glum Twitter users

Interflora has launched a social media campaign designed to cheer up Twitter users by sending them flowers.

Interflora: saying it with flowers via Twitter
Interflora: saying it with flowers via Twitter

The flower delivery brand has appointed We Are Social to handle its social media strategy, in a bid to strengthen its relationship with online communities.

As part of the campaign, Interflora is monitoring Twitter, to find users that it believes might need cheering up. It then contacts them directly to get their postal address and sends a bouquet of flowers as a surprise.

Adam Hart, online marketing manager at Interflora, said: "At Interflora we are focused on exceeding people’s expectations and delivering a personal, trusted service that will brighten up their day."

Simon Collister, account director at We Are Social, said the campaign "dovetails perfectly with the brand’s values".

He added: "Interflora understands that to operate successfully in social media, you need to listen to people’s needs and respond in a human, empathetic way."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).