Interflora enters discussions about £2m media account

LONDON - Interflora, the chain of independent florists, is in talks with media agencies with a view to moving its £2m account.

The news follows the appointment of the former B&Q marketer David Standing to oversee the appointment of a creative agency. Standing is carrying out the review in conjunction with the AAR.

Media Connections is the incumbent on the media brief.

Interflora has faced increased competition from the supermarkets and other outlets such as Marks & Spencer and Thorntons.

The most recent press campaign from Interflora came from Cambridge-based The Company. It courted some controversy because it used straplines such as "floral sex" and "tit elation".

Interflora is a non-profit making body representing 2,000 independent retailers in the UK and more than 60,000 internationally.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).